CPA
COST-PER-ACQUISITION
Cost per acquisition is the safest and the most expensive pricing model. We advise you to only Choose it when you know your customers are well and your traffic conversion flow is simple (e.g., app downloads). If your target is a new audience or you've a complex traffic conversion flow (CC submits), we recommend you to start with the CPM model instead of CPA.
TOP CPA AD FORMATS:
Popunder
Social Bar
Push Ads
CPC
COST-PER-CLICK
Choose the cost-per-click ,when you traffic is easy to converting in a good conversion. Check you traffic meter with the Traffic Chart and Traffic Estimator tools to know that you get sufficient volume of impressions to use CPC.
TOP CPC AD FORMATS:
Popunder
Push Ads
Native Banners
CPM
COST-PER-MILLE
The cost-per-thousand-impressions pricing is great for discovering new and testing traffic. All complex traffic conversion flows & deposits are better to test with the CPM model. CPM model is cost-effective and it will help you to balance you bids until you didn't get good conversion flow.
TOP CPM AD FORMATS:
Social Bar
Popunders
Native Banners
Banners