Native ads are a form of online advertising that matches the form and function of the platform or website on which they appear. They are designed to blend in with the user experience, and are often perceived as part of the content itself.
The format of native ads varies depending on the platform and the type of content they are designed to blend in with. Some common formats include:
In-feed ads: These are ads that appear within a stream of content, such as in a social media feed or a news website's homepage. They are designed to look like a natural part of the feed.
Recommendation widgets: These are widgets that appear at the end of an article or on the side of a webpage, and suggest related content to the user. They are often designed to look like a list of recommended articles or videos.
Promoted listings: These are ads that appear within a list of search results, such as on an e-commerce website or a travel booking site. They are designed to look like a natural part of the search results.
Sponsored content: This is content that is created or sponsored by an advertiser, but is designed to look like a regular piece of content on a website or platform. For example, a sponsored article on a news website or a sponsored video on a social media platform.
Overall, the goal of native ads is to provide a more seamless and less disruptive advertising experience for users, while still achieving the advertising goals of the advertiser
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