Push ads are a type of online advertising format that involves sending ads directly to users' devices, typically in the form of notifications or alerts. These ads appear as pop-up messages that appear on the screen of the user's device, even when they are not actively using the app or website that the ad is associated with. Push ads can be delivered to users through a variety of channels, including web browsers, mobile apps, and desktop applications. They are typically delivered using a permission-based model, meaning that users must opt-in to receive them. The format of push ads varies depending on the platform they are delivered through, but typically includes a headline, description, and a call-to-action button. The design of push ads is usually simple and attention-grabbing, with bold colors and high-quality images or videos.
